The promotional campaign – photo via Min. Tourism & Antiquities
CAIRO – October 11, 2022: The Ministry of Tourism and Antiquities, represented by the Egyptian General Authority for Tourism Promotion, has launched an advertising campaign to promote Egyptian tourist destinations during English Premier League matches.
This campaign started with the match between Tottenham Hotspur and Brighton, which took place at Brighton Stadium. The campaign will run until November 13.
The CEO of the Egyptian General Authority for the Promotion of Tourism, Amr el-Qadi, explained that this campaign will promote tourism in Egypt by placing advertisements on the billboards of the stadium hosting the matches, and on specialized and famous sports channels. in the UK such as Sky Sports and BT Sport.
Qadi added that the campaign will also highlight Egypt’s hosting of the 27th Conference of the Parties to the United Nations Climate Change Convention “COP 27” in Sharm el-Sheikh in November 2022, in addition to making the advertising of the ministry’s slogan “Follow the Sun” launched in winter 2022 in the main tourism export markets to Egypt, and the authority’s promotional site http://Egypt.Travel.
For his part, Mohamed Mohsen, the tourist attaché at the Egyptian Tourist Office in London and the administrative and financial supervisor of the tourist offices of France, China and their parent countries, confirmed that the campaign aims to promote the Egyptian tourist destinations and to showcase its various tourism and archaeological products and components, as well as to shed light on Egypt’s hosting of the “COP 27” conference.
This is expected to attract more tourists from various markets, especially the British, who are one of the most important tourist markets for Egyptian tourism.
The campaign is part of the ministry’s drive to take advantage of major international events, including sporting events and tournaments, to promote tourism in Egypt, as these tournaments attract millions of football fans and spectators from around the world. entire.