David Y. Igé | HTA Press Release: Public Invited to Attend Destination Management Action Plan Meetings for Maui (November 2), Lanai (November 9) and Molokai (November 12)

HTA Press Release: Public Invited to Attend Destination Management Action Plan Meetings for Maui (November 2), Lanai (November 9) and Molokai (November 12)

Posted on October 20, 2021 in Latest News, Press Room

HONOLULU – The Hawaii Tourism Authority (HTA) and Maui Visitors and Convention Bureau (MVCB) are encouraging the public to attend upcoming Maui Nui Destination Management Action Plan community meetings (schedule below) to share their perspectives. on the future direction of tourism for Maui, Lanai and Molokai.

John De Fries, President and CEO of HTA, said the continued contribution of Maui Nui residents is critical to ensuring tourism meets their needs and expectations.

“The people of Lanai, Molokai and Maui have been instrumental in developing the destination management action plans for their respective island with candid perspectives and thoughtful discussions on how to malama the places and traditions qu ‘they cherish the most,’ said De Fries. “We encourage the community to continue the dialogue with us so that we can work together to successfully implement this action plan. “

Maui Island Community Meeting

Tuesday, November 2, 2021

  • 8:00 am-10:00am HST
  • 6:00 p.m. – 8:00 p.m. HST

Lanai Island Community Meeting

Tuesday, November 9, 2021

  • 8:00 am-9:30am HST
  • 6:00 p.m. – 7:30 p.m. HST

Molokai Island Community Meeting

Friday, November 12, 2021

  • 8:00 am-9:30am HST
  • 6:00 p.m. – 7:30 p.m. HST

At these virtual and interactive community meetings, tourism leaders will provide island-specific updates to Maui, Lanai and Molokai in a process that serves as a guide to rebuild, redefine and reset the focus of tourism on the three islands. Participants will also have the opportunity to comment and ask questions.

The sessions will focus on:

  • DMAP updates
  • Updates on Island Specific Actions
  • Community enrichment program
  • Malama Hawaii Program
  • Visitor statistics

There are two meeting hours (8:00 a.m. and 6:00 p.m.) available for each island with separate webinar registration links. Meetings for Maui will last two hours. Meetings for Lanai and Molokai will last an hour and a half. Registration links and meeting agendas for each island are available here: https://www.hawaiitourismauthority.org/what-we-do/events/.

The presentations will be made via Zoom. Registration is free and open to the public. Advance registration is recommended, as capacity is limited. The presentations will be posted on the HTA website for those unable to attend.

Context of the DMAP process

Hawaii Tourism Authority (HTA) released Maui Nui Destination Management 2021-2023

Action plan (DMAP) in March 2021. It is in line with HTA’s strategic vision and its ongoing efforts to manage tourism in a responsible and regenerative manner. It was developed by residents of Maui, Molokai, and Lanai, and in partnership with the County of Maui and Maui Visitors and Convention Bureau (MVCB). The DMAP serves as a guide to rebuild, redefine and reorient tourism on the three islands that make up Maui Nui. It identifies areas of need as well as solutions to improve the quality of life of residents and improve the visitor experience.

The community plan focuses on key actions that the community, the tourism industry and other sectors deem necessary over a three-year period. The foundation of the Maui DMAP is based on HTA’s 2020-2025 strategic plan. Actions are based on the four interactive pillars of HTA’s strategic plan – natural resources, Hawaiian culture, community and brand marketing.

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