An Italian event to attract luxury car enthusiasts

The third edition of the Motor Valley Fest will take place in Modena, Italy, from Thursday July 1 to Sunday July 4, 2021. The event pays homage to the “Made in Italy” excellence of Italian racing cars and motorcycles, marvels of engineering and design.

Modena, birthplace of the legendary Enzo Ferrari, is one of three cities (along with Ravenna and Ferrara) in the Emilia-Romagna region of northern Italy designated as UNESCO World Heritage Sites.

Emilia Romagna, home to some of the world’s best-known engine brands including Ferrari, Maserati, Lamborghini, Pagani, Ducati, Dallara, etc., is considered the epicenter of the Italian luxury car industry. As such, it has been a mecca for auto, motorcycle and racing enthusiasts from all over the world, drawn to its museums, attractions and auto-themed events.

Motor Valley Fest 2021

Motor Valley Fest 2021 is a partnership between the Emilia-Romagna region and Made in italy, an initiative of the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency.

The effort aims to promote art, culture, gastronomy, wine, fashion, jewelry and other iconic Italian products abroad. The initiative will also support other motorsport events.

This year, Motor Valley Fest will feature a mix of physical and online events such as information boards, discussions, spectator events and test drive experiences. Of course, taking place in Emilia Romagna, wine and food will be an integral part of the event, showcasing the best of the region.

The city of Modena will host art exhibitions, pop-up events and other themed meetings in its magnificent squares, palaces and museums. Scientific and technological panels and in-depth roundtables will feature world leaders in the automotive industry as well as a select group of start-ups with representatives from international universities.

Sustainability will also be an important theme of the conference, with sessions and activities on electric mobility showcasing international automotive brands. And for the first time, this event will include the region’s four circuits and circuits for motor racing, motorcycle events and go-kart racing.

* Visit the Motor Valley Association website for more details on Motor Fest 2021 and streaming options.

Speaking of automobile museums

Emilia Romagna has 13 museums along Via Emilia (the ancient Roman road that crosses the region from west to east), all focused solely on the automotive industry.

These include the very popular Museo Ferrari in Maranello and the Museo Enzo Ferrari in Modena, which includes the home of the Enzo Ferrari family and his father’s workshop.

Two other fan favorites: the Mudetec Lamborghini Museum and the Ferruccio Lamborghini Museum; both explain the history of the automobile brand through its historic cars and the life of its founder.

Other museums include:

The Motor Valley “ Platinum ” experience

A local travel agency offers a Platinum Experience that includes a 5-day, 4-night immersion in Motor Valley.

In addition to private museum visits, tours and dinner at a Michelin-starred restaurant, the experience includes a thrilling test drive of a Ferrari F488 Challenge at the Autodromo di Modena race track and tours of Maserati, Pagani , Lamborghini, and Ducati factories.

* For more information about Motor Valley Fest, visit the Motor Valley Association’s non-profit website and the Emilia-Romagna Tourist Board website.

* For updated information on COVID-19 and traveling to Italy, see the Italian Tourist Board website.

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